About Tracking Truth

Tracking Truth is an independent educational website about ad tracking, attribution and advertising measurement. Our goal is to make complicated measurement concepts easier to understand and help advertisers ask better questions before choosing software. We may earn commissions when readers purchase products through clearly disclosed affiliate links. Editorial recommendations are based on fit, capabilities and practical decision criteria rather than a promise that any tool will produce a specific business result.

Our standard

We aim to distinguish educational analysis from vendor claims, date time-sensitive information, use primary sources for product facts when possible and disclose material affiliate relationships.